COURSE INTRODUCTION AND APPLICATION INFORMATION

To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication.

To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach.

To be able to follow the latest developments and research in the field and reflect them to studies systematically.

To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved.

To be able to analyze reflections of current consumption dynamics on consumers.

To be able to develop synthesis and evaluation skills related to issues in the field.

To be able to perform studies within the framework of scientific ethical rules about issues related to the field.

To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations.

To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2)